51 Birch Street was featured in a huge spread in yesterday's Sunday New York Times. Obviously, I've known it was coming for many weeks but it's something you can never fully prepare for. It's one thing to get a modicum of attention in the relatively insular world of the international film festival circuit. It's another to be put front and center before the eyeballs of millions of readers.
Another difference is up until now, reviews aside (which have been almost unanimously kind), I've had almost total control over the presentation of the film. But when a reporter gets his hands on the story, it takes on a life of its own.
Luckily, I've known John Anderson for years, and trusted he would come up with something compelling and accurate. And he did. (Okay, except for the statement that HBO produced the film - for the record, it's a Copacetic Pictures production, in association with HBO/Cinemax Documentary Films and ZDF-Arte).
So I truly doubt John was the one who came up with the really caring, sensitive headline: "Mom Dies, Dad Doesn’t Grieve, and So a Film Is Born." Because, as anyone who's seen the film eventually finds out (WARNING: close your eyes if you haven't seen it), my father did grieve for my mother... terribly. But now everyone reading about this for the first time thinks my father is an unfeeling monster.
The funny thing is, my dad really doesn't care much about how he's perceived publicly. It's one of the great things about being 86, he's told me. And his wife Kitty just emailed this reassurance a few hours ago: "Don't worry about the headlines. Although inaccurate, it will attract attention. The same as us being married in 3 months instead of 16 months. The other sounds more like a scandal. Selling the house in 6 months instead of 2 years. None of these things are accurate. Not to worry. We will overcome."
Geez, a bit of travelling around with the film and they're already hardened, savvy marketeers.
As for me, it's hard to be objective. Of course, a Times article is exciting, it's great for the film, it'll hopefully drive traffic to the theaters. And I'm sure for about two seconds I'll be the envy of attention-starved indie filmmakers everywhere (heh heh).
But the thing I really love are the photos. I mean, to have 3 family photos in the New York Times - that's just cool. Especially the one with Yours Truly as skinny, shirtless hippie posing with his family on the front lawn of their house, circa early 70's. Cracks me up every time.
So, what the hell, go ahead. Say my dad was an axe murderer. People just look at the pictures anyway, right?
Okay, see ya later. Time to get back to all the emails from distant cousins and aging boomers I went to camp with in the 3rd grade.